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About Us

Who We Are

Regarded as the original conscious beauty store in the UAE, MissPalettable was founded in 2017 to provide a home for innovative beauty brands when our founder struggled with finding skincare products that soothed her overtly sensitive skin post pregnancy. Realising that she couldn’t be the only one struggling with the lack of options in Dubai, decided on changing this and MissPalettable was born.

The mission was simple. We scoured the globe to curate the most innovative, cruelty-free & conscious beauty brands, bringing them right to your vanities.

Over the years MissPalettable has been featured in Elle Arabia, Cosmo Middle East, Entrepreneur Magazine, Goodness Middle East, Sassymama DXB, The National, Khaleej Times, Friday Magazine and Organic & Natural Expo Middle East.

MissPalettable’s Value System is based on it’s 5 non-negotiables.

Cruelty Free

Rest assured that every single brand on our website is cruelty free. We don’t believe in animal testing in any way shape or form (the only place a little furry fuzzball belongs is on our lap!).


Don’t you get annoyed when you’re recommended a product that the salesperson has never tried themselves? We know we do! That’s why we go through every ingredient list of every single product on board MissPalettable to make sure they are safe for our skin. And you better believe we’ve tried them all ourselves.

We do the homework so you don’t have to, and we ensure that every product is registered with local municipalities to guarantee a high level of quality.


MissPalettable is constantly working towards becoming a more mindful, conscious and sustainable platform.

Discovering and showcasing niche beauty brands is our modus operandi. Great products deserve great recognition.

Inclusivity has always been important and the lack thereof is unfortunately still so apparent today. As humans and fellow inhabitants of the same planet, we should constantly be pulling one another up without judgment or prejudice. And if we can do it with a smile here and a laugh there, all the better!


The customer’s user and purchase experience is at the forefront of every decision taken at MissPalettable.

We believe every single community member has something to offer and share to the world, and the key to bringing that confidence in every single one of them is to help them embrace their imperfections, their fears, their weaknesses and allow them to build the confidence and belief that they can achieve anything whether it’s in their personal or professional life.


We believe that conscious beauty should be accessible to everyone in terms of availability, skin type, skin colour and wallet friendliness. We are constantly striving to ensure this.

No Pains have been spared in our commitment to delivering the best user experience for our Beauty Queens from their online screens to their doorsteps.

Get in touch with us! We love hearing from you. If you have any questions regarding any of our brands and products please do get in touch with us here. For any distribution or press enquiries please get in touch with us here.

Make sure you are following us on Instagram, and our Facebook page.

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