About Us
Our Story
Who We Are
Born in Dubai in 2017, MissPalettable is the UAE’s original conscious beauty destination — created to make clean, cruelty-free, and innovative beauty easy to discover.
It all started when our founder, after struggling to find gentle skincare for her sensitive skin post-pregnancy, realized she couldn’t be the only one searching for safer, kinder options. From that spark came a mission: to curate the best conscious beauty brands from around the world and bring them straight to your vanity.
Today, MissPalettable is more than a store — it’s a community for beauty lovers who care about what goes on their skin and the planet. Along the way, we’ve been featured in Elle Arabia, Cosmopolitan Middle East, Entrepreneur Magazine, The National, Khaleej Times, and more — but what matters most is helping you feel confident, radiant, and empowered in your own skin.
MissPalettable’s Value System is based on it’s 5 non-negotiables.
Cruelty-Free
Every brand we carry is 100% cruelty-free. No animal testing, no compromises. The only place for a furry friend is on your lap, not in a lab.
Transparent
We read every ingredient list, test every formula, and make sure each product is registered with local municipalities. If it’s not safe for our skin, it’s not on our shelves. Simple.
Conscious
From spotlighting niche brands to reducing our footprint, we’re committed to mindful beauty. Inclusivity is at our core — because beauty should lift everyone up, without judgment.
Community
You’re more than customers — you’re part of our Palettable family. We celebrate imperfections, share stories, and create space where confidence shines through.
Accessibility
Conscious beauty should never be exclusive. That’s why we ensure our products work for every skin type, every skin tone, and every budget — delivered straight to your door.
Get in Touch
We’d love to hear from you! Whether you have a question about our brands, products, partnerships, or press, our team is here to help. Contact us here
For distribution and press enquiries, click here
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